5 Questions You Must Ask Your Clients before Designing Their Websites

Suppose you want to purchase something, or you need information about someone, something or an organisation, where will you go first? There’s no doubt that the internet would be your first stop. Welcome to the digital age, when you can communicate, work, send or receive money, reserve an airline ticket or even study from the comfort of your office or home. The digital revolution has forced organisations to have online presence through websites.


If you are a reputable web designer, then you are probably not getting any sleep at night because of the high demand for website design services. Your bank balance is not as miserable as it was 10 years ago. Would you like to attract and retain as many clients as possible? Well, there is a simple strategy that you can use to achieve this objective. Before working on any website design project, there are five important questions that you must ask all clients. Let’s go through them.


1. What is your preferred domain, host and content management system (CMS)?


Let your client know how important it is to choose a good domain name. It should be easy to remember, impossible to misspell and a clear reflection of the brand.


About hosting, what will be the nature of client’s business and website? Will the site contain lots of pictures, presentations, audios or videos? Does the client have access to in-house technical assistance, or will they rely on a host to provide the requisite technical support?


What kind of content management system does the client intend to use? It is impossible to have a great website if the back-end is not well taken care of by an equally great program.


2. How clean should the design be, and which colour schemes does the client prefer?



The cleaner a design is, the more money a client will have to part with. Encourage the client to choose the cleanest design possible.


A quality web design is not only easy to read, but also more appealing. It enables site visitors to pay more attention to website content and brand value, instead of being distracted by large volumes of text and captivating graphics.


Most people do not know how important color schemes are. Colors can arouse different emotions, ranging from frustration to happiness. Choice of colors should be pegged on the types of products or services, characteristics of the target audience and brand, among other factors.


3. What is the client’s brand and functionality?



Branding is critical for all businesses, regardless of how large or small they are. A viewer’s general opinion usually depends on placement and overall design of the website owner’s brand logo. It can help attract the attention of potential customers and also give a clearer picture of its unique voice. Consistency in branding offers customers experience that is not only integrated, but also memorable.


How functional should the website be? This is an important question that a client must answer before starting any website design project. Ideally, it should have no broken links or problems with loading. Security features should meet fulfill all the client’s needs. Any contact forms, customer feedback segments and surveys should work flawlessly.


4. What kind of navigation and usability does the client need?



A potential customer can leave the client’s website and never return if he/she finds it difficult to navigate. To make the site more navigable, appealing and efficient, carry out a comprehensive website review by actually visiting it. Addition of site maps can enhance visitors’ navigation abilities.


The easier a website is to use, the higher the possibility of attracting customers’ interest. Clearly displaying information about services and products can significantly improve a site’s usability. The site should have all features that customers would possibly need.


5. Should the site be compatible with multiple internet browsers?



There is a steady increase in the number of internet browsers, courtesy of the rapid technological advancement. Keeping up with Opera Mini, Google Chrome, Mozilla Firefox, Safari and all the other internet browsers can be very exasperating.


For this reason, it is important to ask the client if he/ she wants the created website to be compatible with Opera Mini, Google Chrome and other browsers that potential customers spread across the world may use.

Leave a Comment